Podcasts are all the rage for promoting your voice, your brand, and your products. It’s a relatively simple set up that can create a big impact for your brand. But, it is a highly watered down environment… Everyone seems to be creating a podcast. So how do you make yourself stand out? How does one add yet another endeavor into their entrepreneurial and already swamped life?

Yes, I have co-founded a business and want to make a difference in combating laptop theft, but I also want to share my journey. I want to share my entrepreneurial lessons and be a mentor for those starting out on their own entrepreneurial journeys. I could not have gotten to where I was without my previous mentors in the business so that is why I started The $7 an Hour Entrepreneur. My goal is to (eventually) turn it into a successful podcast! It is a way to share your area of expertise to a mass audience, share your knowledge, build a genuine connection, and present one’s self as an authoritative figure in whatever industry you’re in.

I can’t always go out and network like I did in my 20s and 30s, going out 3-4 nights a week. There is something to be said for shaking hands at networking events but podcasting is another way to connect with listeners and even guests. So I’ve actually just started my own first podcast called Elevate to Imaginate, which basically takes a look at other entrepreneurs and their new fresh ideas, how they can bring them to market and how we can collaborate together. Genuine content and good talks.

But with podcasts comes a lot of work. As I’m finding out, I’ve only done three or four so far but it is proving to be a commitment. As I build my bank of episodes, I’ve leveraged my virtual staff to:

• Research the podcasting equipment needed
• Put together a schedule for releasing episodes
• Discover potential candidates to join me as guests
• Creating the cover art
• Repurposing content on different social channels
• And, editing + producing the actual podcast!

Virtual staff may not be exactly specialized like a full time editing firm would be however they can do these tasks while still growing your brand as an up and coming business. When my podcast launches, you will have a personal example of how a VA could help you produce one similar. SAS offers these services at an extremely affordable rate and I am finding ways to repurpose the content to exaggerate its impact! So start a podcast and watch as you become an even more authoritative figure within your brand and see what new connections can come from this opportunity!