When you’re able to get a cost model for a great employee at $20,000 versus $80,000, you’re able to change the game and do things differently in your business that you otherwise never would’ve been able to do before.

With a full time employee for 1/4th of the cost means it’s time to think differently!

I’ve got two examples on the way. First off, one is for TechLok Solutions, my company that I co-founded with my dad and created the product LapLok. We just hired my director of customer success, Mariya, a virtual assistant who has a chip on her shoulder and is ready to prove to the world that she can go out and crush this role. She is our new director of customer service for my company and our strategy is to do something a little different. We are going to have her reach out to every customer who buys one of our LapLoks. We are forecasting to sell 30 to 40 thousand units this year and we have an ambitious goal to call them all. We will hire more VAs to help her as the sales increase and her schedule becomes too busy.

Instead of just doing a blanket survey or a text survey after purchasing, we want to take it up a notch and be an exemplary model in the computer accessory industry by going above and beyond to ensure people are super satisfied with their client experience and the product experience. We will ask them for specific feedback, thoughts on the product, and recommendations to be better. Customers will have the opportunity to talk to a real person about their experience and having a VA gives us the means to do so and serve our customers better.

If we get this right, I think our customer service and support will be off the charts. We will get way more social engagement. We will get way more testimonials and photos. And we will learn a lot more about ways to improve the product and the customer experience. That is one way to leverage a low-cost Filipino staffing agent to oversee your customer success and let them handle returns, exchanges, warranties, complaints, and much more. This is almost never done in the U.S. because people don’t have the people or the budget to do that.

On another note, as we begin selling on the B2B side, we have a major retailer committed to rolling out our product nationwide. These retailers operate with hundreds of employees on the sales floor. It makes business sense to have a VA pair with this retail account to train these employees, communicate with them, hear feedback, and ultimately get tight with this company. This is how we plan to grow our partnership and I predict the end result being more confident salespeople who have a strong training background and in return, can facilitate more sales. We, again, are adding a personal touch to our business all because we have a VA to help facilitate these tasks as we begin to make our first sales ever.

Because of this low-cost staffing model, we are able to twist the business and change the game. We are proud to do things a little differently and we hope our future customers can agree!