It’s the digital age and good content plays a pivotal role in marketing success. High -quality photos and videos have the ability to captivate audiences, convey your brand messages, and drive engagement. This week, I am dishing out the most cost-effective strategy to getting high-quality photos and videos for less, as well as leveraging virtual assistants and specialized services to streamline the selection and editing process.
I recently came back from the Philippines and I was able to have a photographer for two days for just $500 to record and photograph so much content to utilize in the future. That’s a fantastic rate for a fantastic guy! He documented meetings, workshops for the business, and team interactions to utilize for a greater online marketing presence.
The problem is, however, it is not always that easy to find someone here in the US that is that good for a similar rate. I don’t know about you, but I have paid much, much more for a photographer here than in the Philippines. If your budget is tight, consider hiring a college student or someone who could use a reference to gain more business.
And then comes the process of sorting out a sea of content that was recorded into what is useful and what does not work for your content goals. It’s a terrific approach to use a VA who has a keen sense of what you need. Your VA should have a sense of your brand and examples of what you are looking for. Then they can spend time reviewing your bank of content and organize them into folders, the best shots taken, or a category of those that need to be edited. I had my VA bring me the top 50 photos and that would be our main folder that we would pull content from.
In addition, if photos and videos need to be edited, your VA has the ability to edit them on Photoshop or other additional free alternatives. Fiverr is my back-up for adding text and different visuals , which I have had 5 photos edited for just $5. You could have all of your photos edited for under $100, guaranteed.
Having these high-quality photos and videos is essential for businesses these days. You have to compete with other social accounts and websites, as well as gain credibility with consumers. An organized and visually pleasing website can convert a web surfer into a paid customer.
Have your VA do online research to find videographers or photographers that are willing to work in exchange to grow their portfolio, for a reference, or you to use them for a couple hundred dollars (rather than a couple thousand dollars).
And lastly, record everything in the same day – video testimonials, team photos, candid shots, and you speaking. No one will notice that you created this content all at once. Diversify it and then turn it into multiple snippets of content to sprinkle in over the weeks. So that’s how you leverage your VA to generate quality material at a minimal cost that you can use in a variety of areas in your business.
